A Genuine Viral Hit - 500,000 views in 3 days!

Flex Facebook Recruitment Ad: Technology


Shot with Singapore production house The Antidote.

Director, Tom Radford.

Director of Photography, Paul Russell

Flex wanted something that would go viral and recruit factory workers for their high tech bonded production facility near Johor.


This ad is one of a series of two. It went wild within a few days, pulling in over 500,000 views on FB alone.

Images and Videos © Paul Russell and/or
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